Eircom, the Irish telecommunications firm is to rebrand to eir as the company announced profits of £4.9 million for its UK operations.
In Northern Ireland the firm had been operating as eircom Business Solutions NI but will now be known as eir business NI.
The company first entered the Northern Ireland market in 2007 and has since created 50 jobs and invested over £20 million. Its client lists includes companies such as bus builder Wrightbus, onliner retailer Chain Reaction Cycles and energy firms Power NI and NIE.
Speaking about the decision to rebrand, Darren Lemon, eir Business NI’s general manager claimed the name change reflected, not only how far the business has come but also how it hopes to continue to deliver to the local economy through ICT solutions as well as creating opportunities for enterprise businesses and public sector organisations.
“We’ve grown, we’ve invested and we’ve upskilled,” said Lemon. The time is right to modernise our brand.”