All new Enterprise experience transforms cross-border journeys
Translink’s recently revamped Enterprise service is now open for business.
Train passenger numbers have doubled in Northern Ireland in the past decade with almost 13.5 million rail journeys made last year. Investment by the Northern Ireland Executive is paying-off as the popularity of rail travel continues to grow.
Since first launching 18 years ago, the cross-border Enterprise rail service has played an important role in maintaining strong links between Belfast and Dublin supporting trade and tourism while also providing convenient access to Lisburn, Portadown and Newry. Travelling by Enterprise is not just about reaching your destination; it’s about the unique journey experience. A relaxing way to travel to Dublin for business or leisure, avoid the hassle of traffic congestion or car parking while catching-up on work, browsing the internet and taking advantage of free Wi-Fi.
A £12.2 million Enterprise upgrade programme is now almost complete and cross-border passengers are already enjoying enhanced comfort, service and value following the recent launch of the first fully refurbished train. The investment is financed through the European Union’s INTERREG IVA Programme, managed by the Special EU Programmes Body (SEUPB) with support from the Department for Regional Development and the Department of Transport, Tourism and Sport (DTTAS) in Ireland.
Speaking at the train launch, Translink Group Chief Executive Chris Conway said: “The refurbished train has a striking modern new look with a stylish purple, red and grey livery. Stepping on board, there are more vibrant, eye-catching and welcoming colour schemes with new Enterprise and Enterprise Plus branding.
“Customers can enjoy attractive seating with power sockets available, plush carpets, new tables and lighting as well as finer details like new signage and internal fixtures and fittings. Once all trains are completed, new electronic seat reservation displays will operate. Another exciting development is the new Enterprise Menu offering an appetising selection of fresh food and drink. Enterprise Class passengers can choose from either a trolley service or visit the new dining car that includes ‘sit-in’ table service. There’s also a waiter service for Enterprise Plus customers to enjoy delicious meals from the comfort of their seat, a truly unique dining experience.”
Translink is focussed on attracting existing and new Enterprise customers with good value tickets including web-fares from as little as £10 day return. Business customers are encouraged to pre-purchase new carnet tickets for savings of up to 38 per cent compared to the cost of regular single tickets.
The Enterprise Train Refurbishment Programme is scheduled for completion by the end of 2015. For further information click www.translink.co.uk/enterpriseupgrade/ or for Enterprise passenger information call 028 90 66 66 30 or download the ‘Translink Journey Planner’ App.
Translink, Central Station
Belfast, BT1 3PB
Tel: 028 9066 6630