Enriching lives through inclusive and sustainable communities

Choice Housing is one of the largest ‘profit for purpose’ housing associations in Northern Ireland, dedicated to providing high-quality, affordable housing solutions.
Choice offers a diverse range of homes and a strong commitment to shared housing and social inclusion, playing a pivotal role in shaping communities and enriching the lives of residents. This includes mixed tenure developments where social housing, private for sale and private rental homes are developed together creating inclusive and cohesive communities.
Maple and May delivers high quality private rental homes and affordable housing for sale, generating additional revenue streams that are reinvested into social housing initiatives.
Choice Services is a dedicated property maintenance company, providing high quality repairs, adaptations and planned maintenance services to group tenants.
Choice Group operates across multiple sectors:
- Social and affordable housing: Choice is committed to shared housing through the Housing For All programme and provides thousands of social homes for individuals, families and older residents who require long-term, affordable housing with a focus on sustainability and modern living.
- Supported living: Choice is also a leader in providing accommodation for individuals requiring additional support. Through effective partnerships with public and voluntary service providers, Choice ensures that residents receive the support they need to live independently.
- Private and intermediate rent: Maple and May promotes mixed tenure new build developments by offering market and intermediate rental homes with flexible terms and sector-leading services.
Choice Group is not just about providing homes – it is deeply committed to building sustainable communities. Through energy-efficient housing developments, retrofitting older properties and investing in green technology, the Group is reducing its carbon footprint and contributing to a more sustainable future.
Innovation is central to the group’s strategy with investment focused on digital technology to streamline services, improve tenant experiences, and enhance operational efficiency.
A key component of the group’s mission is fostering strong, cohesive communities. Choice works closely with residents, local councils, and community groups to ensure that its housing developments support tenancy sustainment and social wellbeing.
Choice empowers residents to have a voice in decision-making processes and initiatives such as skills training, employment support, and social inclusion projects further demonstrate their dedication to improving lives beyond just housing provision.
By delivering high-quality, sustainable, and inclusive housing solutions, Choice Group is an important element of an integrated regional housing system.
T: 0300 111 2211
E: enquiries@choice-housing.org
W: www.choice-housing.org