How the media works in Northern Ireland
This online seminar will be of interest to communications managers and media relations professionals within organisations across the public, private and voluntary sectors. It is a must for those working in roles including:
- Marketing / PR managers
- Media relations managers
- Communications managers
- Public affairs advisors / consultants
- PR / advertising agencies
- The media sector.
Benefits of attending
The online training seminar is delivered by expert presenters, from both within the media sector and those within organisations experienced with liaising with the media. Those participating in the seminar will learn:
- The importance of a media relations strategy and how to measure its effectiveness
- How to deal with a media crisis
- What journalists are looking for in terms of a ‘good’ story
- How news agencies operate
- How to put together an effective media campaign on a low budget
- How the media is changing and the role of digital media
Agenda
| Content | Format |
| Introducing the Northern Ireland Media Landscaipe | |
| Chair & introduction Fearghal McKinney |
Video |
| The Northern Ireland media landscape Maurice Neill, Course Co-ordinator for Newspaper Journalism Belfast Metropolitan College |
Video ppt |
| Northern Ireland Media: A market overview Tony Axon, Media Director, Navigator Blue |
Video ppt |
| Integrating the media into your communications strategy and measuring success Kieran Donnelly, Director, Morrow Communications |
Video ppt |
| Understanding how the media works | |
| Personal reflections on the role of the media Eamonn Mallie, Political reporter, Downtown Radio |
Video |
| What makes a good business story Gary McDonald, Business Editor, Irish News |
Video ppt |
| The role of the newsw agency Deric Henderson, Ireland Editor, Press Association |
Video |
| Exploring the growing role of new media Sam McIlveen, Digital Publisher, Belfast Telegraph |
Video ppt |
| Engaging with the media: The practicalities | |
| Case study: Effective media campaigning Maurica Lavery, Communications & Marketing Manager, The National Trust |
Video ppt |
| Handling the media crisis effectively Liz Young, Head of Media & PR, PSNI |
Video ppt |
| Understanding the world of local newspapers Denzil McDaniel, Editor, The Impartial Reporter |
Video |
| Talking to the media: Do's and Don'ts Ray Hayden, Media Consultant |
Video |
How does it work
The content can be access at your convenience and worked through at a pace that suits you. Anyone wishing to access this content can simply register via the website to recieve their own unique username and password.
If you would like to take the webinar, register now, and you will receive a unique username and password. |
If you have ordered the webinar and received your username and password, begin here. |
|
| REGISTER HERE | START THE WEBINAR |
How much?
Price = £85 + VAT (£105)
* Username and Password details will be provided upon purchase & this will entitle you to 30 days access to the site.
When registering online you have the option of paying by Credit Card or we can invoice you.
