Digital communications & new media

About the seminar

This seminar examines how organisations across all sectors can incorporate new and social media into their communications strategies, exploring the key features of the social media landscape.  For those working in large corporate organisations, social media may be already an established part of their marketing strategy but it may be less obvious to those across the public and voluntary sectors how it can benefit them.  A key feature of the seminar is how social media can be used across the public sector as a way of engaging with citizens and increasing accessibility of government services.

Who should participate?

This seminar will be of interest to anyone whose role requires an understanding of new and social media platforms and how these can be incorporated into their organisation’s communications and marketing strategy. It will be of particular interest to:

• Media, public relations and communications professionals
• External relations and public affairs managers
• Advertising and marketing professionals
• Charities and voluntary/community sector organisations
• SMEs / business owners / managers
• Public sector communications managers

Benefits of seminar

Those taking the seminar will:

• Learn how new and social media can be incorporated into marketing and communications strategies
• Hear local case studies of how social media is working in practice within organisations
• Get an overview of the latest technology platforms
• Understand how social media can be used by public sector organisations
• Gain an insight into blogging, online campaigning, flickr, facebook and other social media platforms

Agenda

Content	Format
New media: Overview and application
Social media platforms: Making new technology work for your organisation Davy McDonald, Creative Consultant [powerpoint presentation]
Social media and its consequences Dr Peter Kawalek, Director Institute for Social Media and Professor of Information Systems & Strategy Manchester Business School [powerpoint presentation]
New media as part of an integrated marketing strategy Tim McKane,Navajo Talk
New media working in practice
Engaging through social media: A guide for civil servants Nick Jones, Director of Interactive Services Central Office of Information [powerpoint presentation]
The future of newspapers in a new media world Sam McIlveen, Director of Digital Publishing Belfast Telegraph [powerpoint presentation]
Using digital communication to bring politics to the people Susie Brown, Head of Communications Northern Ireland Assembly [powerpoint presentation]
Applying new media
Case study: Implementing a cost-effective social media campaign successfully Kieran Donnelly, Director Morrow Communications (CIPR Pride Awards Gold Award winner for social media campaign with NI Science Park) [powerpoint presentation]
Blogging Mark Devenport, Political Editor BBC Northern Ireland
Connecting with citizens through social media: The Belfast City Council case study Caroline Dixon, Publications Manager Belfast City Council [powerpoint presentation]
The role of new media in politics Conall McDevitt, MLA
Using new media for campaigning and awareness raising Paschal McKeown, Policy and Information Manager Mencap [powerpoint presentation]

How does it work

The content can be accessed at your convenience and worked through at a pace that suits you. Anyone wishing to access this content can simply register via the website to receive their own unique username and password.

If you would like to take the webinar, register now, and you will receive a unique username and password.		If you have ordered the webinar and received your username and password, begin here.
REGISTER HERE		START THE WEBINAR

Registration fee

£85 + VAT (£105.00)

* Username and Password details will be provided upon purchase & this will entitle you to 30 days access to the site.
When registering online you have the option of paying by credit card or we can invoice you.