Understanding the changing media landscape
Thursday 16th February
Chartered Accountants House, Linenhall Street, Belfast
In the last few years the media landscape has changed dramatically. Communication is no longer a one-way process and people demand access to news and information 24/7. Smart phone and tablet technologies present tremendous opportunities in the digital world but how will this affect the more traditional ways of communicating? What will be the impact on the print, publishing and broadcasting industries? The rise of social networks has allowed people a direct connection to brands and information - how has this changed the face of public relations?
This seminar will examine the transformation of the media and also ask, what's next? An expert speaker panel of senior media and communications professionals will discuss key themes including:
- The post-digital media age: what's worked and what hasn't?
- Buying media in challenging times
- The role of radio in a digital landscape
- Looking to the future of the newspaper industry
- Social media: the new media landscape
- The future of journalism in a digital age
- The future of media: what's next?
Featured speakers include:
| Peter McVerry Managing Director U105 FM |
Peter Johnston Director BBC Northern Ireland |
| Tony Axon Media Director Navigator Blue |
Paul McGarrity Director Octave Online Communications |
| Gary McDonald Business Editor Irish News |
Tim McKane Chief Executive Navajo Talk |
View the seminar programme.
Download the full seminar brochure here [PDF] >
* NB: When registering online you have the option of paying by credit card or we can invoice you
