Digital communications & new media seminar

Engaging with stakeholders in a changing media world

Programme

10.00am	New media: Overview and application
	Chair & introduction Michael Maguire Regional Director Chartered Institute of Marketing (CIM)
	Overview of technlogy platforms: Making new technology work for your organisation Davy McDonald Creative Consultant
	The impact on society of new media opportunities Dr Peter Kawalek Director Institute for Social Media and Professor of Information Systems & Strategy Manchester Business School
	New media as part of an integrated marketing strategy Tim McKane Navajo Talk
11.00am	Questions and answers / Panel discussion
11.15am	Morning coffee / Networking break
11.45am	New media working in practice
	Engaging through social media: A guide for civil servants Nick Jones Director of Interactive Services Central Office of Information
	The future of newspapers in a new media world Sam McIlveen Director of Digital Publishing Belfast Telegraph
	Using new media to bring politics to the people Susie Brown Head of Communications Northern Ireland Assembly
12.45pm	Questions and answers / Panel discussion
1.00pm	Networking lunch
2.00pm	Practitioners’ forum: Applying new media
The afternoon session at the seminar will feature a number of short presentations / talks from people who are using new and social media in practice within their organisations. Following the talks, delegates will have the opportunity to ask questions gaining advice and guidance on how to implement their own new media strategies. The afternoon panel will be joined by morning speaker Nick Jones who will offer his expertise to those organisations across the public sector wishing to learn more about how social media can work for them.
	Case study: Implementing a cost-effective social media campaign successfully Kieran Donnelly Director Morrow Communications (CIPR Pride Awards Gold Award winner for social media campaign with NI Science Park)
	Blogging Mark Devenport Political Editor BBC Northern Ireland
	Delivering local online TV news: Fermanagh.tv Fearghal McKinney Journalist
	Using new and social media for campaigning and awareness raising Charlene Craig Information & Publications Officer Northern Ireland Human Rights Commission
	Connecting with the citizen through social media: The Belfast City Council case study Caroline Dixon Publications Manager Belfast City Council