Digital communications & new media seminar

Engaging with stakeholders in a changing media world

There can be little doubt that digital technology has revolutionised the way in which people communicate and share information at local, national and international levels. Google, Bing, Facebook, Twitter and YouTube, some of the new information superbrands, are no longer the preserve of IT geeks in internet cafés but are now household names and part of the fabric of society. The social benefit of these social networking sites, and other new media platforms, can be fairly readily understood but what about the business and organisational benefits?

This seminar will examine how organisations across all sectors can incorporate new and social media into their overall communications strategies, exploring the key features of the social media landscape. For those working in large corporate organisations, social media may be already an established part of their marketing strategy but it may be less obvious to those across the public and voluntary sectors how it can benefit them. A key feature of the seminar will be how social media can be used across the public sector as a way of engaging with citizens and increasing accessibility of government services. The Central Office of Information (COI), the Government’s centre of excellence for marketing and communications, in its publication ‘Engaging through social media: A guide for civil servants’ recognises the benefits of social media:

“Good use of social media can help government to better understand, respond to and attract the attention of specific audiences. It enables real twoway communication with people in the places where they are already engaging with their interests”.

Nick Jones form the COI will provide further insight into the application of social media for the public sector in his talk to the seminar.

Featured speakers include:

	Nick Jones Director of Interactive Services Central Office of Information		Tim McKane Navajo Talk
	Dr Peter Kawalek Director, Institute for Social Media and Professor of Information Systems & Strategy Manchester Business School		Davy McDonald Creative Consultant
	Susie Brown Head of Communications Northern Ireland Assembly		Kieran Donnelly Director Morrow Communications (CIPR Pride Awards Gold Award winner for social media campaign with NI Science Park)

* View the full speaker line-up and seminar programme.

Download the full seminar brochure here [PDF] >

 

* NB: When registering online you have the option of paying by credit card or we can invoice you