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Corporate advertising is a promotional strategy that is designed to not only interest consumers in products and services offered by the company, but also to cultivate a positive reputation among consumers and others within the business world.

The focus of corporate advertising is on the company itself, with the attention to the products produced by the corporation being a by product of the advertising effort.  This type of corporate marketing is often employed along with advertising campaigns that are directly focused on the goods and services produced by the company.

The main function of corporate advertising is to generate and enhance a sense of confidence and appeal.  Depending on the exact nature of the corporate marketing approach, the advertising may also be developed with an eye of enhancing the reputation of the company among its peers within the marketplace and build a high profile image for the corporation.

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